Arti Merdov is a self-taught cinematographer, born in Ukraine and moved to Italy at age of 10. Studies graphic design and during that experience discovers his passion for photography and videos, thanks also to his passion for sports as skateboarding and snowboarding he gets specialized in sport videos.

​

Works for several years as a photographer and assistant operator for different movies, as an operator and assistant for a camera rental and at the same time as a self-employed cinematographer.

​

Inspired by his multicultural life experience, multiple interactions with different cultures and personalities, learns to understand as much as he can the human being and the psychology of our mind. This let him create stories, light setups and camera movements based on our perception of motion and vision, in order to communicate something more than just a video, but a message.

​

Works with different studios, fashion and furniture companies, as Diesel, Moroso, NIU, APZmedia, Mr&Mrs and many others.